Who are we?

building d2C brands

household appliances
FMCG
household goods
Sport&Fashion

our brands

Rich assortment - premium quality - mid-price segment

Brand categories

  • armchairs and chairs
  • kitchen utensils and mops
  • New Year's goods

2 300 units

chairs sold last quarter

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popular in the niche - convenience/comfort of storage - affordable price

Brand categories

  • sports and recreation/training equipment
  • travel suitcases
  • children's sporting goods/trampolines
  • tourist tents and chairs

41 million

camping furniture were sold in Q4

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Functional product - basic quality - competitive price

Brand categories

  • electric kettles
  • thermoses and thermal mugs
  • vegetable dryers

24 000

units sold last quarter

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availability of hyperpacks - premium quality - competitive price

Brand categories

  • diapers
  • hygiene/body care
  • capsules for washing clothes

10,2 million

revenue from laundry capsules for the 4rd quarter

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basic models for everyone - basic quality - competitive price

Brand categories

  • demi-season short jackets
  • winter coat

642 units

sold in Q4

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  • Wholesale supplies
  • Organization of wholesale deliveries of any complexity. We conquered China and Europe, and more than once!
  • Distribution according to your wishes (household appliances, electronics, etc.)
  • We are passionate about parallel imports of Bosch, Xiaomi, Braun, Electrolux, Phillips, Apple, Huawei, Asus
  • Import officials of NINETYGO, LYDSTO, Mibro and even more

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    Indicators in Q4 2024

    • 627millions

      Revenue (TOTAL)

    • 32millions

      Profit (EBIDTA)

    Revenue by D2C brands

    Byroom 268 millions
    Getactive 44,4 millions
    Hott 32,2 millions
    OriMori 15,5 millions
    Noord 3,4 millions

    Revenue distribution by sales channels

    • OZON

    • 183 millions

    • WB

    • 77,2 millions

    • SberMarket

    • 2,2 millions

    • Yandex Market

    • 143,1 millions

    • Wholesale distribution

    • 221 millions

    4th place in the category "computer office chairs"

    • Share in category
    • 2,1%
    • Turnover
    • 92,3 millions
    • Turnover growth
    • 1%

    New items indicators in Q4

    • Category "New Year's goods"
    • Sales - 52262 units Summ - 49,2M

    • Interesting to know

      own TG channel as an additional sales tool

      15 200 followers

      our Telegramm channel

      • ERR 30%

        Average reach of 1 post:

        • 1,6K per 12 hours
        • 2,1К per 24 hours

      Indicators in Q3 2024

      • 587millions

        Revenue (TOTAL)

      • 30millions

        Profit (EBIDTA)

      Revenue by D2C brands

      Byroom 158,5 millions
      Getactive 26,5 millions
      Hott 15 millions
      OriMori 6,4 millions
      Noord 1,5 millions

      Revenue distribution by sales channels

      • OZON

      • 116,4 millions

      • WB

      • 58 millions

      • SberMarket

      • 3 millions

      • Yandex Market

      • 31,2 millions

      • Wholesale distribution

      • 221 millions

      4th place in the category "computer office chairs"

      • Share in category
      • 4,6%
      • Turnover
      • 19,5 millions
      • Turnover growth
      • 23%

      New items indicators in Q3

      • Category "Tourist camping furniture"
      • Sales - 4120 units Summ - 4,8M

      • Interesting to know

        own TG channel as an additional sales tool

        13 200 followers

        our Telegramm channel

      • ERR 30%

        Average reach of 1 post:

        • 1,6K per 12 hours
        • 2,1К per 24 hours

      Indicators in Q2 2024

      • 723millions

        Revenue (TOTAL)

      • 39millions

        Profit (EBIDTA)

      Revenue by D2C brands

      Byroom 135,5 millions
      Getactive 71,5 millions
      Hott 28 millions
      OriMori 3 millions
      Noord 250 thousands

      Revenue distribution by sales channels

      • OZON

      • 172 millions

      • WB

      • 118,5 millions

      • SberMarket

      • 1 millions

      • Yandex Market

      • 6 millions

      • Wholesale distribution

      • 425 millions

      4th place in the category "computer office chairs"

      • Share in category
      • 3,2%
      • Turnover
      • 32 millions
      • Turnover growth
      • 57%

      New items indicators in Q2

      • Category "Thermoses"
      • Orders - 9750 units Summ - 6,9M

      • Interesting to know

        own TG channel as an additional sales tool

        11 200 followers

        our Telegramm channel

        • ERR 30%

          Average reach of 1 post:

          • 1,4K per 12 hours
          • 1,9К per 24 hours

        Indicators in Q1 2024

        • 837millions

          Revenue (TOTAL)

        • 42millions

          Profit (EBIDTA)

        Revenue by D2C brands

        Byroom 220 millions
        Getactive 39 millions
        Hott 56,5 millions
        OriMori 20 millions
        Noord 4,5 millions

        Revenue distribution by sales channels

        • OZON

        • 134 millions

        • WB

        • 220 millions

        • SberMarket

        • 42 millions

        • Yandex Market

        • 16 millions

        • Wholesale distribution

        • 425 millions

        Leader in category "Office chairs" (OZON)

        • Share in category
        • 12,9%
        • Turnover
        • 112,3 M
        • Turnover growth
        • 90%

        New items less than 1 month on MP

        • Category "Thermoses"
        • Orders - 1850 units Summ - 1,7M

        • Interesting to know

          own TG channel as an additional sales tool

          9 000 followers

          our Telegramm channel

          • ERR 27%

            Average reach of 1 post:

            • 1,1K per 12 hours
            • 1,3К per 24 hours

            Indicators in Q4 2023

            • 920millions

              Revenue (TOTAL)

            • 53millions

              Profit (EBIDTA)

            Revenue by D2C brands

            Byroom 145 millions
            Getactive 45 millions
            Hott 14 millions
            OriMori 6 millions
            Noord 3 millions

            Revenue distribution by sales channels

            • OZON

            • 319 millions

            • WB

            • 100 millions

            • SberMarket

            • 120 millions

            • Yandex Market

            • 35 millions

            • Wholesale distribution

            • 510 millions

            Leader in category "Office chairs" (OZON)

            • Share in category
            • 9,1%
            • Turnover
            • 31 234 626₽
            • Turnover growth
            • 19%

            New items less than 3 months on MP

            • Electric kettle Hott HT-EKGD04
            • Vegetable dryer Hott HT-FD01

            • Interesting to know

              own TG channel as an additional sales tool

              6 000 followers

              our Telegramm channel

              • ERR 30%

                Average reach of 1 post:

                • 1 K per 12 hours
                • 1,3К per 24 hours

              Investors

              Diretail is an e-commerce company specializing in direct-to-consumer (D2C) sales. Our main activity is the creation and development of private label brands, so we offer customers high-quality and innovative products directly without intermediaries.

              More

              An experienced and professional team with extensive experience is constantly looking for new solutions. We not only follow the latest trends in the industry, but also actively participate in the formation of new trends.

              We cover both retail and wholesale, providing a wide selection of products.

              1. We follow the principles of transparency and honesty
              2. Our development plans are clearly depicted in the diagram
              3. We are convinced of the importance of developing profitable areas
              4. Our goal is to ensure growth without loss of profitability
              5. We intend to continue to develop in current business segments
              6. We scale using our own and borrowed funds
              7. Ready to attract additional investments to grow profits and revenues

              Financing 24-25 yy. (D2C+wholesale)

              working
              capital              		 revenue profit
              (ebidta)
              2023
              0,15B
              		 2,04B 0,07B
              2024
              0,58B
              		 5,2B 0,33B
              2025
              0,78B
              		 11,2B 0,7B

              We will use the funds received for:

              • Development of new categories
              • Process automation
              • Increasing team competencies
              • Scaling to new markets

              Contacts

              • Legal address
              • Smolensk region, Smolensk, Glinka street, 7, room 13
              • Details
              • LLC "Digital Retail", OGRN: 1237700170575 INN 9725116930 Gearbox 670001001 account number 40702810010001327862 at JSC TBank Correspondent account 30101810145250000974 BIC 044525974
              • Contacts
              • For warranty questions : pk@diretail.ru For partners/investors write to TG: @ppbim